{"id":11357,"date":"2020-11-11T15:35:10","date_gmt":"2020-11-11T15:35:10","guid":{"rendered":"https:\/\/parsprototo.be\/?page_id=11357"},"modified":"2025-09-01T13:16:22","modified_gmt":"2025-09-01T13:16:22","slug":"product-design","status":"publish","type":"page","link":"https:\/\/parsprototo.be\/en\/expertise\/product-design\/","title":{"rendered":"Product design"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1580994383254{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left     vc_custom_1600180737554\" ><h2 class=\"separator_off\" >Product design &amp; engineering<\/h2><\/header><header class=\"kd-section-title col-lg-12 text-left     vc_custom_1605108438352\" ><h3 class=\"separator_off\" >Innovation through meaningful product design<\/h3><\/header>[vc_column_text]<\/p>\n<p class=\"p1\">You want to develop a new product or give your existing portfolio an upgrade?<br \/>\nIn short, you want to get ahead. <b>Staying one strategic step ahead of the pack.<\/b> How? Through <i>meaningful product design<\/i>. With products that are functionally superior and that take your brand to a higher level.<\/p>\n<p class=\"p1\">As an external partner we guide this process step by step. We investigate what is already available on the market. What can be improved? And especially: we pick the brain of your target group. What are the needs of your users or other stakeholders? <b>Idea clearly defined, visualised and extensively tested?<\/b> Then production is next. But only once we\u2019re certain that every invested euro will yield a return following launch.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a  href=\"https:\/\/parsprototo.be\/en\/contact\/\"  target=\"_self\"  title=\"Contact\" class=\"tt_button tt_primary_button btn_secondary_color hover_solid_primary pull-left button-action-link\" ><span class=\"prim_text\">MAKE THE DIFFERENCE WITH YOUR PRODUCT TODAY<\/span><\/a>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START product REVOLUTION SLIDER 6.7.40 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_4_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#ffffff;padding:none;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_4_1\" style=\"\" data-version=\"6.7.40\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-7\" data-title=\"Slide1\" data-anim=\"ms:10;\" data-in=\"o:1;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png?resize=300%2C218\" alt=\"\" title=\"testerbanner\" width=\"300\" height=\"218\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/01\/testerbanner.jpg?fit=300%2C218&amp;ssl=1\" data-parallax=\"10\" data-no-retina>\n\t\t\t\t\t\t\t<rs-bgvideo \n\t\t\t\t\t\t\t\tdata-video=\"vc:none;w:100%;h:100%;nse:false;l:true;ptimer:false;\"\n\t\t\t\t\t\t\t\tdata-vimeoid=\"457674896\"\n\t\t\t\t\t\t\t\tdata-vatr=\"background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;api=1\"\n\t\t\t\t\t\t\t><\/rs-bgvideo>\n<!---->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script data-jetpack-boost=\"ignore\">\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_4_1',rl:[1240,1024,778,480],el:[600,600,600,450],gw:[1240,1024,778,380],gh:[600,600,600,450],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider41\"]!==undefined) {window.RS_MODULES.modules[\"revslider41\"].once = false;window.revapi4 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1586428426148{margin-top: 10px !important;padding-top: 0px !important;padding-bottom: 120px !important;}&#8221;][vc_column]<div class=\"feature-sections-wrapper kd-fsp-69d101cc8619d \">\r\n            <section class=\"feature-sections-tabs  \">\r\n              <nav class=\"kd-feature-tabs\">\r\n                <ul class=\"nav nav-tabs sticky-tabs container\">\r\n                <\/ul>\r\n              <\/nav>\r\n            <\/section>\r\n            <section id=\"kd-fss-69d101cc8627e\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69d101cc8627e\">STRATEGIC ADVICE<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Strategic advice<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Design briefing is an essential part of the design process. What is it exactly that you wish to achieve? <b>Which aspects do you want to tackle? Functionality, technique, user-friendliness or sustainability&#8230;? <\/b>What are your ambitions? What does your brand promise say? This strategic preliminary research uses various tools ranging from focus groups, IoT workshops, trend watching and feasibility studies to brainstorming sessions, &#8230;<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/09\/Strategic-advice.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"22328\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/strategic-advice-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/09\/Strategic-advice.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Strategic-advice\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/09\/Strategic-advice.gif?fit=300%2C208&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/09\/Strategic-advice.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69d101cc8730d\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69d101cc8730d\">ANALYSIS<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Analysis<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">How do you set yourself apart from the competition at the conclusion of an innovation journey? By starting with a new insight early on in the process. <b>Thorough analysis<\/b> with one outcome: a detailed package of demands in order to make the difference. Does the product meet user demands? What is technically feasible? What about budget? Does the design result in sustainability?<i> <\/i>Without analysis it is impossible to jump to the next level.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Analysis.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"22224\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/analysis-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Analysis.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Analysis\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Analysis.gif?fit=300%2C208&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Analysis.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69d101cc87fe3\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69d101cc87fe3\">CONCEPT DEVELOPMENT<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Concept development<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">In this phase we <b>translate<\/b> <b>idea into design.<\/b> We juxtapose a selection of ideas and construct an <b>optimum combination of solutions.<\/b> Through <b>explorative sketching, design language, initial prototypes and price calculations <\/b>we arrive at a<b> design fix<\/b>. This is a concept we can test for feasibility. Now we are ready to focus on the design details in the engineering phase.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Concept-Development.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"22236\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/concept-development\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Concept-Development.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Concept-Development\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Concept-Development.gif?fit=300%2C208&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Concept-Development.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69d101cc88c55\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69d101cc88c55\">ENGINEERING<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Engineering<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">A manufacturable product. That is the goal of this phase. The questions that were also on the table in the analysis phase are now made concrete through <i>CAD, 3D prototyping, rendering or VR,<\/i> for instance. Important question: does the prototype still meet the original list of requirements? At the end of this phase we have a working prototype and all manufacturing techniques and components are identified.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Engineering.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"22240\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/engineering\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Engineering.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Engineering\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Engineering.gif?fit=300%2C208&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Engineering.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69d101cc89860\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69d101cc89860\">PRODUCTION<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Production<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Is everything clear from a technical standpoint? Before we go into production a check and double-check are absolutely crucial. After thorough testing we can finally give the green light. Ready? Not by a long shot. We leave no stone unturned: we deliver production files, follow up production, elaborate manufacturing instructions, carry out quality management and control&#8230; For this we work with your production team and we can also call on our own network of trusted suppliers.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Production.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"22232\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/production\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Production.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Production\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Production.gif?fit=300%2C208&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Production.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section>\r\n            <\/div><style type=\"text\/css\"><\/style>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1597846486155{padding-top: 100px !important;background-color: #565656 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243;]<header class=\"kd-section-title vc_col-lg-6 vc_col-sm-8 text-left  kd-animated fadeIn   vc_custom_1592408196658\" data-animation-delay=200><h4 class=\"separator_off\" style=\"color: #ffffff;\">Turn key projects<\/h4><\/header>[vc_row_inner css=&#8221;.vc_custom_1586446520659{background-color: #ffffff !important;}&#8221; el_class=&#8221;with-shadow&#8221;][vc_column_inner css=&#8221;.vc_custom_1755700865064{padding-top: 450px !important;padding-bottom: 200px !important;background-image: url(<a href=\"https:\/\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Montage-GDT-mindi-studio.jpg?id=21981\">https:\/\/parsprototo.be\/wp-content\/uploads\/2025\/08\/Montage-GDT-mindi-studio.jpg?id=21981<\/a>) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-lg-6&#8243;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column_inner][vc_column_inner css=&#8221;.vc_custom_1586446603963{padding-top: 60px !important;padding-right: 60px !important;padding-bottom: 54px !important;padding-left: 60px !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6 vc_col-sm-offset-3&#8243;]<header class=\"kd-section-title col-lg-12 text-left    \" ><h5 class=\"separator_off\" >Turnkey approach for your end product<\/h5><\/header>[vc_column_text css=&#8221;.vc_custom_1605108596732{padding-bottom: 20px !important;}&#8221;]<\/p>\n<p class=\"p1\">You\u2019re looking to optimise your product but you don\u2019t have your own production facility? No worries, Pars Pro Toto can take charge of the entire process. From concept to production and all steps in between. Final responsibility resides with us. We solve the logistical puzzle, like a movie director we keep an overview and eventually sell a finished product to you, our customer.<\/p>\n<p>[\/vc_column_text]<a  href=\"https:\/\/parsprototo.be\/en\/portfolio\/bebat\/\"  target=\"_self\"  title=\"Bebat\" class=\"tt_button tt_secondary_button btn_secondary_color  pull-left button-action-link\" ><span class=\"prim_text\">DISCOVER THE EXAMPLE OF BEBAT HERE<\/span><\/a>[vc_empty_space height=&#8221;50px&#8221;]<header class=\"kd-section-title col-lg-12 text-left    \" ><h5 class=\"separator_off\" >We are experts at quality control<\/h5><\/header>[vc_column_text css=&#8221;.vc_custom_1756298205922{padding-bottom: 20px !important;}&#8221;]<\/p>\n<p class=\"p1\">Why we deliver this service? Because we boast more than 30 years of experience. And because we have marketed our own product &#8211; QUUT. <i>We know the other side too.<\/i> By stepping into the shoes of the customer we learned the tricks of the trade, both in the literal and the figurative sense. And we build and rely on a solid network of dependable suppliers and professionals.<\/p>\n<p>[\/vc_column_text]<a  href=\"https:\/\/parsprototo.be\/en\/portfolio\/quut\/\"  target=\"_self\"  title=\"Quut\" class=\"tt_button tt_secondary_button btn_secondary_color  pull-left button-action-link\" ><span class=\"prim_text\">READ THE FULL STORY BEHIND QUUT<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600260730720{padding-top: 100px !important;padding-bottom: 50px !important;background-color: #565656 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-12 vc_col-md-12&#8243;]<header class=\"kd-section-title vc_col-lg-6 vc_col-sm-8 text-left  kd-animated fadeIn   vc_custom_1592408172485\" data-animation-delay=200><h4 class=\"separator_off\" style=\"color: #ffffff;\">Start-ups<\/h4><\/header>[vc_row_inner css=&#8221;.vc_custom_1586446221749{background-color: #ffffff !important;}&#8221; el_class=&#8221;with-shadow&#8221;][vc_column_inner css=&#8221;.vc_custom_1586446590669{padding-top: 60px !important;padding-right: 60px !important;padding-bottom: 54px !important;padding-left: 60px !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6 vc_col-sm-offset-3&#8243;]<header class=\"kd-section-title col-lg-12 text-left    \" ><h5 class=\"separator_off\" >Xtend\u00ae<\/h5><\/header>[vc_column_text]<\/p>\n<p class=\"p1\">Pars Pro Toto helped launch several start-ups. One of them is Xtend\u00ae, a suitcase that doubles as a travel cot. At least, that was the original idea two entrepreneurs had. The end result? Xtend\u00ae, the first &#8216;expandable smart suitcase&#8217;. A typical Pars Pro Toto project that we co-piloted as soon as it hit the runway. It is this synergy between the principal and designers that generates strategic innovation.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a  href=\"https:\/\/parsprototo.be\/en\/contact\/\"  target=\"_self\"  title=\"Contact\" class=\"tt_button tt_secondary_button btn_secondary_color  pull-left button-action-link\" ><span class=\"prim_text\">CALL US FOR EXTERNAL ADVICE FOR YOUR START-UP<\/span><\/a>[\/vc_column_inner][vc_column_inner css=&#8221;.vc_custom_1601905639723{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(<a href=\"https:\/\/parsprototo.be\/wp-content\/uploads\/2020\/10\/kabuto-1.jpg?id=10861\">https:\/\/parsprototo.be\/wp-content\/uploads\/2020\/10\/kabuto-1.jpg?id=10861<\/a>) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-lg-6&#8243;]<div class=\"video-container play-button-center\" ><a data-toggle=\"modal\" data-target=\"#video-modal-kd-video-modal-69d101cc8a6ad\" data-src=\"https:\/\/vimeo.com\/764118392\" data-backdrop=\"true\" class=\"play-btn-primary-color\"><span class=\"play-video\"><span class=\"fas fa-play\"><\/span><\/span><\/a><\/div><div class=\"modal fade video-modal\" id=\"video-modal-kd-video-modal-69d101cc8a6ad\" role=\"dialog\">\n                            <div class=\"modal-content\">\n                            <button type=\"button\" class=\"close\" data-dismiss=\"modal\">\u00d7<\/button>\n                            <div class=\"row\"><iframe width=\"1024\" height=\"576\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n                            <\/div>\n                        <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600260740220{padding-top: 50px !important;padding-bottom: 100px !important;background-color: #565656 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515686761275{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner]<header class=\"kd-section-title vc_col-lg-6 vc_col-sm-8 text-left  kd-animated fadeIn   vc_custom_1605108787365\" data-animation-delay=200><h4 class=\"separator_off\" style=\"color: #ffffff;\">Other areas of expertise<\/h4><h6 class=\"subtitle \" style=\"color: #f7f7f7;\">If it fits your narrative we can also tackle your brand, service and strategy. This is the only way to create sustainable innovation.<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;expertise&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Brand design<\/h6><p style=\"color: #ffffff;\">Want to make a genuine difference with your product? Then give it a recognisable and distinctive visual brand identity. We make sure that every brand expression, from logo to website, showroom, etc... exudes the same promise.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Service design<\/h6><p style=\"color: #ffffff;\">Make even more impact with your product? Then also invest in the experience and the corresponding service. What are your customer\u2019s primary needs? We get to the bottom of this question until we find the answer: your product.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Innovation consultancy<\/h6><p style=\"color: #ffffff;\">Want to establish a sustainable competitive advantage over the competition? Then extend your policy of strategic innovation to your business model, brand, services, management, distribution strategy, ...<\/p><\/div><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":154797293,"featured_media":0,"parent":11333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-11357","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product design - Parsprototo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product design - 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