{"id":11385,"date":"2020-11-11T15:56:21","date_gmt":"2020-11-11T15:56:21","guid":{"rendered":"https:\/\/parsprototo.be\/?page_id=11385"},"modified":"2022-09-21T08:09:36","modified_gmt":"2022-09-21T08:09:36","slug":"service-design","status":"publish","type":"page","link":"https:\/\/parsprototo.be\/en\/expertise\/service-design\/","title":{"rendered":"Service design"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1580994383254{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left     vc_custom_1598349127588\" ><h2 class=\"separator_off\" >Service design<\/h2><\/header><header class=\"kd-section-title col-lg-12 text-left     vc_custom_1605109934269\" ><h3 class=\"separator_off\" >Design thinking for your services<\/h3><\/header>[vc_column_text]<\/p>\n<p class=\"p1\">You never get a second chance to make a first impression. How do you turn that one fleeting moment into an unforgettable experience? An experience that keeps your customers coming back for more? By applying <b>our designer skills to your service.<\/b> Through empathy and co-creation we identify the needs and wishes of your users, purchasers, installers, employees and other stakeholders. In concrete terms? We get cracking with personas, customer journey mapping, service blueprints and more. We research, prototype and test in small steps. <i>Remember<\/i>: we\u2019re not aiming for a little skip but for a <b>quantum leap<\/b> that puts you lightyears ahead of the competition.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a  href=\"https:\/\/parsprototo.be\/en\/contact\/\"  target=\"_self\"  title=\"Contact\" class=\"tt_button tt_primary_button btn_secondary_color hover_solid_primary pull-left button-action-link\" ><span class=\"prim_text\">START WITH SERVICE INNOVATION NOW<\/span><\/a>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"brand-1\" data-id=\"6\" id=\"SR7_6_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_6_1-7\" data-key=\"7\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_6_1-18\" data-key=\"18\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_6_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_6_1\",el:[600,600,600,600,450],type:'standard',shdw:'0',gh:[600,600,600,600,450],gw:[1240,1240,1024,778,380],vpt:['20%&#039;,&#039;20%&#039;,&#039;20%&#039;,&#039;20%&#039;,&#039;20%'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#ffffff\",\"string\":\"rgba(255, 255, 255, 1)\"}'},plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_6_1\"].state=true;} else if(SR7.PMH[\"SR7_6_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_6_1\"].fn,19);}};SR7.PMH[\"SR7_6_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1586428426148{margin-top: 10px !important;padding-top: 0px !important;padding-bottom: 120px !important;}&#8221;][vc_column]<div class=\"feature-sections-wrapper kd-fsp-6a28f56c281a4 \">\r\n            <section class=\"feature-sections-tabs  \">\r\n              <nav class=\"kd-feature-tabs\">\r\n                <ul class=\"nav nav-tabs sticky-tabs container\">\r\n                <\/ul>\r\n              <\/nav>\r\n            <\/section>\r\n            <section id=\"kd-fss-6a28f56c2827c\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a28f56c2827c\">PUBLIC SERVICES<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Design for public services<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">How can a government organise its services in an efficient <i>and<\/i> effective manner? Simple. By focusing on the needs of the ordinary man in the street. By <b>focusing on demand instead of supply<\/b>. And that is why we develop tools to make your organisation\u2019s culture more customer-friendly. What is the objective here? Creating broader support, getting everyone on the same page or even revising the organisation chart.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Service-design1.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11397\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/service-design1\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Service-design1.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Service design1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Service-design1.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-6a28f56c2e0a9\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a28f56c2e0a9\">SPACES<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Design for (public) spaces<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Got a new architectural project in the pipeline? Start by thinking about your service and other processes. <b>Look through the eyes of the user and adjust the new spatial concept accordingly.<\/b> In other words: the architecture and layout are instrumental aspects of the service and customer experience. For many years now, this service has given us a seat at the design table of renowned architects.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/publicspaces.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11401\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/publicspaces\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/publicspaces.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"publicspaces\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/publicspaces.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-6a28f56c2edb2\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a28f56c2edb2\">SOCIAL IMPACT<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Design for social impact<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">The future will be better than the present. That is what drives us. The starting point for any innovation process is this: <b>what do people need to make their lives better?<\/b> <b><i>Social innovation<\/i> <\/b>takes things one step further. This is where we delve into how we can improve things for the most vulnerable in our society. The solutions that surface here are often the result of participatory processes with different stakeholders.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/Social_impact1_2.gif?fit=648%2C450&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"13448\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/social_impact1_2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/Social_impact1_2.gif?fit=648%2C450&amp;ssl=1\" data-orig-size=\"648,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Social_impact1_2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/Social_impact1_2.gif?fit=648%2C450&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-6a28f56c2f972\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a28f56c2f972\">SERIOUS GAMES<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Customized serious games<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Do you want to introduce change in your company, give your employees new insights? And do you want to do so in an innovative, creative and interactive way? Together with Leuven-based strategic consultancy agency shiftN we developed <i>Serious games<\/i>. No tomfoolery but a <b>custom-tailored development path<\/b>. From scratch, in order to reflect the culture, language and strategy of the customer as closely as possible.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/game.gif?fit=901%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11394\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/game\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/game.gif?fit=901%2C639&amp;ssl=1\" data-orig-size=\"901,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"game\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/game.gif?fit=901%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-6a28f56c3058d\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a28f56c3058d\">PUBLIC LIBRARIES<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Design for public libraries: the library of the future<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">From quiet place to experience centre. Pars Pro Toto researched the evolution of the library. After all, visitor needs have evolved significantly over the last few years. The visitor sets the bar and it\u2019s up to us to raise it even further. So how does that play out in terms of service and infrastructure? We translated the results of this research into a practical script that applies to any library.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/Public_libraries_2-1.gif?fit=648%2C450&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"13446\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/public_libraries_2-2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/Public_libraries_2-1.gif?fit=648%2C450&amp;ssl=1\" data-orig-size=\"648,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Public_libraries_2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/Public_libraries_2-1.gif?fit=648%2C450&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section>\r\n            <\/div><style type=\"text\/css\"><\/style>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231416713{padding-bottom: 100px !important;}&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1597846501334{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #565656 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515686761275{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner]<header class=\"kd-section-title vc_col-lg-6 vc_col-sm-8 text-left  kd-animated fadeIn   vc_custom_1605110061426\" data-animation-delay=200><h4 class=\"separator_off\" style=\"color: #ffffff;\">Other areas of expertise<\/h4><h6 class=\"subtitle \" style=\"color: #f7f7f7;\">If it fits your narrative we can also tackle your product, brand and strategy. This is the only way to create sustainable innovation.<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;service&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Product design<\/h6><p style=\"color: #ffffff;\">How can you make the intangible tangible? That\u2019s right up the alley of our product designers. Their strength? They analyse your service from an outsider\u2019s standpoint, establish connections that remain hidden to you and from there they develop concrete solutions.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Brand design<\/h6><p style=\"color: #ffffff;\">How can you make an indelible impression with your service? By constantly hitting the same nail: your brand identity, your promise. We make sure that every brand expression, from logo to website, showroom, etc... exudes the same promise.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Innovation consultancy<\/h6><p style=\"color: #ffffff;\">Want to establish a sustainable competitive advantage over the competition? Then extend your policy of strategic innovation to your business model, brand, management, distribution strategy, ...<\/p><\/div><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":154797293,"featured_media":0,"parent":11333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-11385","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service design - Parsprototo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service design - 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