{"id":11538,"date":"2020-08-25T09:47:26","date_gmt":"2020-08-25T09:47:26","guid":{"rendered":"https:\/\/parsprototo.be\/?page_id=11538"},"modified":"2025-09-01T14:44:50","modified_gmt":"2025-09-01T14:44:50","slug":"brand-design","status":"publish","type":"page","link":"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/","title":{"rendered":"Brand design"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1580994383254{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left     vc_custom_1598348474172\" ><h2 class=\"separator_off\" >Brand design<\/h2><\/header><header class=\"kd-section-title col-lg-12 text-left     vc_custom_1606298287313\" ><h3 class=\"separator_off\" >More than just a logo<\/h3><\/header>[vc_column_text]<\/p>\n<p class=\"p1\">Branding goes way beyond your logo or the typology of your brochures. A strong brand sets itself apart because all brand expressions project the same thing: your brand DNA. The <b>beating, living heart of your organisation with vital functions <\/b>that feed all other units in order to keep them vital and recognisable. Just think service, product, communication, showrooms. That is why product and service designers also have a seat at the design table. For a sustainable brand experience: Ready, set, go!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a  href=\"https:\/\/parsprototo.be\/en\/contact\/\"  target=\"_self\"  title=\"Contact\" class=\"tt_button tt_primary_button btn_secondary_color hover_solid_primary pull-left button-action-link\" ><span class=\"prim_text\">IS THE PICTURE STILL ACCURATE? GIVE MY BRAND A RECOGNISABLE FACE.<\/span><\/a>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1666614926652{padding-bottom: 50px !important;background: #ffffff url(<a href=\"https:\/\/videos.files.wordpress.com\/tS1jMWbq\/brand-website_1.mp4?id=13693\" rel=\"nofollow\">https:\/\/videos.files.wordpress.com\/tS1jMWbq\/brand-website_1.mp4?id=13693<\/a>) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column video_bg=&#8221;yes&#8221; video_bg_url=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1586428426148{margin-top: 10px !important;padding-top: 0px !important;padding-bottom: 120px !important;}&#8221;][vc_column]<div class=\"feature-sections-wrapper kd-fsp-6a21eb873778c \">\r\n            <section class=\"feature-sections-tabs  \">\r\n              <nav class=\"kd-feature-tabs\">\r\n                <ul class=\"nav nav-tabs sticky-tabs container\">\r\n                <\/ul>\r\n              <\/nav>\r\n            <\/section>\r\n            <section id=\"kd-fss-6a21eb873787d\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a21eb873787d\">BRAND STRATEGY<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Brand strategy<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><p><span class=\"\" lang=\"EN-US\">Everything starts with <span class=\"\">a thorough<\/span> analysis of your identity. <\/span><span class=\"\">Who are you? What do you stand for? <\/span><span class=\"\" lang=\"EN-US\">What are you <span class=\"\">aiming<\/span> for? We also <span class=\"\">identify<\/span> your customers and <span class=\"\">potential new ones<\/span>. Who are they and why are you the <span class=\"\">solution<\/span> to their <span class=\"\">need<\/span>? And, importantly, <span class=\"\">who else might they consider <\/span>besides you? <span class=\"\">How does the competition <\/span>look and how do you position yourself in relation to them? We are going to visualize all these building blocks, make them concrete <span class=\"\">for a bright future<\/span>. <\/span><span class=\"\">With only one clear goal in mind: a manual as a thread for all your branding. <\/span><span class=\"\" lang=\"EN-US\">A <span class=\"\">detailed <\/span>story clear to everyone.<\/span><\/p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/09\/ezgif.com-gif-maker-1-1.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11542\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/ezgif-com-gif-maker-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/09\/ezgif.com-gif-maker-1-1.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ezgif.com-gif-maker (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/09\/ezgif.com-gif-maker-1-1.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-6a21eb87387e2\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a21eb87387e2\">BRAND IDENTITY<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Brand identity<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\"><span class=\"\">Strong brands make themselves heard through a distinct brand definition. <\/span><span class=\"\" lang=\"EN-US\">What makes you stand out from all the others<\/span><span class=\"\" lang=\"EN-US\">? When everything &#8211; your logo, your photography, your interior, your website, <span class=\"\">your socials <\/span>&#8230; in short, everything down to the smallest cell &#8211; exudes your brand identity and delivers on your brand promise. Your story <span class=\"\">must<\/span> be <span class=\"\">complete<\/span>; it is the <span class=\"\">best<\/span> way to convince customers and attract new ones.<\/span><\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"450\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Xeos-gif-brand2.jpg?fit=640%2C450&amp;ssl=1\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Xeos-gif-brand2.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Xeos-gif-brand2.jpg?resize=300%2C211&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-attachment-id=\"13673\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/xeos-gif-brand2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Xeos-gif-brand2.jpg?fit=640%2C450&amp;ssl=1\" data-orig-size=\"640,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Xeos gif brand2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Xeos-gif-brand2.jpg?fit=640%2C450&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-6a21eb87394ab\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-6a21eb87394ab\">BRAND EXPERIENCE<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Brand experience<\/h2><h6 class=\"side-content-subtitle\" style=\"color: #333333;\">Brand tools for a strong customer journey<\/h6><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<div class=\"\"><span class=\"\">Branding is everything your (potential) customer sees, hears and feels about your brand. \u00a0Online and offline. From your website to your content calendar, from your packaging to the signage on your building, from your product to your service&#8230; <\/span><span class=\"\" lang=\"EN-US\">In short, your customers need to experience, feel, <span class=\"\">breathe<\/span> your brand. <\/span><span class=\"\">That&#8217;s what brand experience is all about. \u00a0<\/span><\/div>\n<div class=\"\"><span class=\"\">Pars Pro Toto is a house with many studios.\u00a0<\/span><span class=\"\" lang=\"EN-US\">A one-stop shop for all your communication tools, and if you want, also for your\u00a0<span class=\"\">product and service design<\/span>.\u00a0<\/span><span class=\"\">Everything is designed according to your own brand strategy, in a consistent design language.<\/span><\/div>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"450\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Quut.gif?fit=650%2C450&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"13675\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/quut-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Quut.gif?fit=650%2C450&amp;ssl=1\" data-orig-size=\"650,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Quut\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/10\/Quut.gif?fit=650%2C450&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section>\r\n            <\/div><style type=\"text\/css\"><\/style>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1666621175047{margin-top: 10px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #eaeaea !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1666352542659{background-color: #ededed !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"\">\n<h5 style=\"text-align: center;\"><span class=\"\">Thanks to the creative symbiosis and expertise of our brand, product and service designers,<\/span><span class=\"\">we have an edge over other branding agencies.<br \/>\n<\/span>Your advantage? An agency with many areas of expertise that works as a team to bring your brand strategy to life.<\/h5>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a  href=\"https:\/\/parsprototo.be\/en\/contact\/\"  target=\"_self\"  title=\"Contact\" class=\"tt_button tt_primary_button btn_secondary_color hover_solid_primary button-center button-action-link\" ><span class=\"prim_text\">YES! I WANT AN EVEN STRONGER BRAND TOO!<\/span><\/a>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1666622332197{margin-top: 50px !important;padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221; top_section_title=&#8221;&#8221; bottom_section_title=&#8221;&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h2 class=\"separator_off\" >Some projects<\/h2><\/header>[vc_empty_space height=&#8221;20&#8243;]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Incosa<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Rebranding innovative intelligence for cranes<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/761370547&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/761370547&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Xeos<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Brand ID, UX\/UI for a start-up transforming surgical oncology<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/759084497&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/759084497&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">MagCam<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Brand design for the technology leader in magnetic field inspection<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/761453284&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/761453284&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">3E<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Rebranding of a SAAS company for renewable energy<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/759118203&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/759118203&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Bosal<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Rebranding from exhaust to energy unicorn<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/759094624&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/759094624&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Niko<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Jubilee branding and experience design<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/758744928&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/758744928&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Barbecook<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Rebranding to a \u201cframily\u201d audience<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/758744657&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/758744657&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Multiline<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Refreshing a reference in architectural lighting<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/758744809&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/758744809&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Aeromoov<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Aerosleep\u2019s subbrand for active parents<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/758744461&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/758744461&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">ABC Engines<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Employer branding for a leading European manufacturer of engines<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/762285141&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/762285141&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Arcelor Mittal<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Global HR tool to enhance safety on site<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/758744580&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/758744580&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Toerisme Vlaamse Ardennen<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Iconic landscape as a visual identity<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/761045732&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/761045732&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Niid<\/h4><p class=\"subtitle \" style=\"color: #000000;\">Design brand for children products in Hongkong<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/761040291&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/761040291&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602231473638{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column]<header class=\"kd-section-title col-lg-12 text-left  kd-animated fadeInLeft  \" ><h4 class=\"separator_off\" style=\"color: #000000;line-height: 24px;\">Pillas<\/h4><p class=\"subtitle \" style=\"color: #000000;\">UI for medicine dispenser<\/p><\/header>[vc_video link=&#8221;<a href=\"https:\/\/vimeo.com\/758745088&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row\" rel=\"nofollow\">https:\/\/vimeo.com\/758745088&#8243;%5D%5B\/vc_column%5D%5B\/vc_row%5D%5Bvc_row<\/a> full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1597846501334{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #565656 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515686761275{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner]<header class=\"kd-section-title vc_col-lg-6 vc_col-sm-8 text-left  kd-animated fadeIn   vc_custom_1606298497469\" data-animation-delay=200><h4 class=\"separator_off\" style=\"color: #ffffff;\">Other areas of expertise<\/h4><h6 class=\"subtitle \" style=\"color: #f7f7f7;\">If it fits your narrative we can also tackle your product, service and strategy. This is the only way to create sustainable innovation.<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;brand&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Product design<\/h6><p style=\"color: #f7f7f7;\">A shortcut to becoming a strong brand? Call on our production designers. Logical and time-saving because they know the ins and outs of your brand and that shines through in every expression of your brand: from product and packagings to exhibition stands or even an experience centre.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Service design<\/h6><p style=\"color: #f7f7f7;\">Make even more impact with your brand? Then also invest in the experience and the corresponding service. What are your customer\u2019s primary needs? We get to the bottom of this question until we find the answer: your brand.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Innovation consultancy<\/h6><p style=\"color: #f7f7f7;\">Want to establish a sustainable competitive advantage over the competition? Then extend your branding policy to your business model, product, management, distribution strategy, ...<\/p><\/div><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":154797293,"featured_media":0,"parent":11333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-11538","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand design - Parsprototo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand design - 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