{"id":11553,"date":"2020-11-16T14:34:00","date_gmt":"2020-11-16T14:34:00","guid":{"rendered":"https:\/\/parsprototo.be\/?page_id=11553"},"modified":"2022-09-21T08:17:35","modified_gmt":"2022-09-21T08:17:35","slug":"innovation-consultancy","status":"publish","type":"page","link":"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/","title":{"rendered":"Innovation consultancy"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1580994383254{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]<header class=\"kd-section-title col-lg-12 text-left     vc_custom_1598609616874\" ><h2 class=\"separator_off\" >Innovation consultancy<\/h2><\/header><header class=\"kd-section-title col-lg-12 text-left     vc_custom_1605536914057\" ><h3 class=\"separator_off\" >Innovate simultaneously on all levels<\/h3><\/header>[vc_column_text]<\/p>\n<p class=\"p1\">Marketing an innovative product or brand is one thing but how do you maintain a sustainable competitive lead over the competition? Our advice? Innovate simultaneously on multiple levels. <b>Extend your policy of strategic innovation to your business model, brand, services, management, distribution strategy, &#8230;<\/b><\/p>\n<p class=\"p1\">This holistic approach is vintage Pars Pro Toto. Not just the \u2018what\u2019 but also the \u2018why\u2019 and \u2018how\u2019 you want to do it. With an open mind we look beyond your initial question.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a  href=\"https:\/\/parsprototo.be\/en\/contact\/\"  target=\"_self\"  title=\"Contact\" class=\"tt_button tt_primary_button btn_secondary_color hover_solid_primary pull-left button-action-link\" ><span class=\"prim_text\">ESTABLISH YOUR SUSTAINABLE COMPETITIVE LEAD HERE<\/span><\/a>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1586428426148{margin-top: 10px !important;padding-top: 0px !important;padding-bottom: 120px !important;}&#8221;][vc_column]<div class=\"feature-sections-wrapper kd-fsp-69da0ec6c5657 \">\r\n            <section class=\"feature-sections-tabs  \">\r\n              <nav class=\"kd-feature-tabs\">\r\n                <ul class=\"nav nav-tabs sticky-tabs container\">\r\n                <\/ul>\r\n              <\/nav>\r\n            <\/section>\r\n            <section id=\"kd-fss-69da0ec6c5721\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69da0ec6c5721\">Businessmodel design<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Value proposition &amp; Businessmodel design<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">You want to innovate thoroughly to get ahead of the competition? Then start from your business model. Do so with an open mind and abandon your current vision. This way you\u2019re not fixated on what already exists but <b>looking beyond to uncharted territory<\/b>. Fine-tune your value proposition. We analyse your business model, assess how well adapted it is to new insights and test it against the needs of your target group and stakeholders. Together these pieces make up the puzzle of your new model.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/ezgif.com-gif-maker-16.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11557\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/ezgif-com-gif-maker-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/ezgif.com-gif-maker-16.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ezgif.com-gif-maker (16)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/ezgif.com-gif-maker-16.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69da0ec6c654b\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69da0ec6c654b\">Designmanagement<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Designmanagement \u2013 Portfolio management<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Design is a verb we don\u2019t just apply to products. We also use it to model experiences and even your marketing and communications&#8230; Design management encompasses all these disciplines. A convincing design and brand policy ensure your strategy is sound from a to z. We coach you throughout the strategic phase, coordinate projects and help implement new launches.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/11\/designmanagement.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11562\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/designmanagement-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/11\/designmanagement.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"designmanagement\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/11\/designmanagement.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69da0ec6c7123\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69da0ec6c7123\">Sustainability<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Sustainability<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Face it. Sustainability is an umbrella term. Everyone has their own take on the concept, resulting in utter and complete chaos. No more! To get everyone on the same page Pars Pro Toto developed a <b>Sustainable Innovation System tool kit<\/b> together with shiftN. In short: SIS. The advantage? This user-friendly conceptual model offers a <b>broad and transparent perspective on sustainability<\/b>.<b> <\/b>Do you want to create sustainable value? Then apply this instrument to all phases of your innovation or design process.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/sustainability_1.gif?fit=648%2C450&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"13452\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/sustainability_1-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/sustainability_1.gif?fit=648%2C450&amp;ssl=1\" data-orig-size=\"648,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sustainability_1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2022\/09\/sustainability_1.gif?fit=648%2C450&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69da0ec6c8669\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69da0ec6c8669\">Servitization<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Servitization<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Marketing an innovative product or brand is one thing but did you know that service can also be a source of revenue? Think maintenance, advice, financing or logistics. Analyse these aspects from a strategic point of view and discover how you can optimise them. A concrete example? A lamp manufacturer who no longer sells lamps but light. Looking to boost customer loyalty? Then gear your services to <i>their<\/i> needs and expectations. IoT workshops are just one of the tools we deploy in your search for product-service combinations with a sustainable competitive advantage. Until you yourself see the light.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2121\" height=\"1414\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?fit=2121%2C1414&amp;ssl=1\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?w=2121&amp;ssl=1 2121w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?resize=800%2C533&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"11555\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/man-holding-iphone-x-with-streaming-service-media-video-tiktok\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?fit=2121%2C1414&amp;ssl=1\" data-orig-size=\"2121,1414\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;Getty Images\/iStockphoto&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark IV&quot;,&quot;caption&quot;:&quot;man hand in jeans holding phone with an isolated screen&quot;,&quot;created_timestamp&quot;:&quot;1550361600&quot;,&quot;copyright&quot;:&quot;DENYS PRYKHODOV (DENYS PRYKHODOV (Photographer) - [None]&quot;,&quot;focal_length&quot;:&quot;70&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;Man holding iPhone X with streaming service media video TikTok&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Man holding iPhone X with streaming service media video TikTok\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;man hand in jeans holding phone with an isolated screen&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/Koronos-simulatie.jpg?fit=1024%2C683&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69da0ec6c982c\" class=\"featured-right \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69da0ec6c982c\">Productization<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInLeft\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Productization<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">Selling your service as a product. Why would you do this? Because you\u2019re making the <b>intangible tangible<\/b> and <b>measurable<\/b>. Because this enables you to <b>automate<\/b> and <b>scale up<\/b>. And especially: because your customers like it. The added value we deliver in this process? We are highly skilled at the design process in order to <b>package<\/b> your service <b>in a user-friendly way<\/b> and strip it to the essence.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInRight fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/productization.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11559\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/productization\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/productization.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"productization\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/productization.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section><section id=\"kd-fss-69da0ec6ca388\" class=\"featured-left \"><li class=\"nav-label\"><a class=\"feature-tabs-scroll\" href=\"#kd-fss-69da0ec6ca388\">Back to the future<\/a><\/li><div class=\"container\">\r\n                <div class=\"side-content-wrapper kd-animated fadeInRight\" data-animation-delay=\"200\"><h2 class=\"side-content-title\" style=\"color: #333333;\">Back to the future<\/h2><div class=\"side-content-text\" style=\"color: #333333;\"><\/p>\n<p class=\"p1\">VUCA. The world today is Volatile, Uncertain, Complex and Ambiguous. Has your organisation reached a tipping point and is the direction uncertain? One small piece of advice: look in the rearview mirror to determine which road you want to take tomorrow. Will you take the fast lane of the other one? <b>Use the past as your GPS for the future.<\/b><\/p>\n<p class=\"p1\">We draw up a transparent briefing in the form of an accessible step-by-step plan. Check mission statement? Is your vision still up-to-date? What do your current user insights tell us? What is the history of your business? But also: what are the upcoming trends? What are the future needs of your customers? Subsequently we visualise a number of scenarios. Our goal? <b>An alternative future scenario<\/b>: a new brand strategy, for instance. And more than anything else: create an <b>Unbreakable Awesome Brand<\/b> in this uncertain, ambiguous world.<\/p>\n<p>\n<\/div><\/div><div class=\"side-featured-wrapper fss-rectangle kd-animated fadeInLeft fss-shadow-image\" data-animation-delay=\"200\">\r\n      <div class=\"featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"639\" src=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/backtothefuture.gif?fit=920%2C639&amp;ssl=1\" class=\"attachment-full\" alt=\"\" data-attachment-id=\"11560\" data-permalink=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/backtothefuture\/\" data-orig-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/backtothefuture.gif?fit=920%2C639&amp;ssl=1\" data-orig-size=\"920,639\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"backtothefuture\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/parsprototo.be\/wp-content\/uploads\/2020\/10\/backtothefuture.gif?fit=920%2C639&amp;ssl=1\" \/><\/div>\r\n    <\/div><\/div>\r\n            <\/section>\r\n            <\/div><style type=\"text\/css\"><\/style>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1597846501334{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #565656 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515686761275{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner]<header class=\"kd-section-title vc_col-lg-6 vc_col-sm-8 text-left  kd-animated fadeIn   vc_custom_1605537159207\" data-animation-delay=200><h4 class=\"separator_off\" style=\"color: #ffffff;\">Other areas of expertise<\/h4><h6 class=\"subtitle \" style=\"color: #f7f7f7;\">Innovation consultancy is the fertile breeding ground for our other areas of expertise. The answer to the questions of \u2018what\u2019, \u2018how\u2019 and \u2018why\u2019 of your innovation project generate the growth that characterises the further design process.<\/h6><\/header>[\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;innovation&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/product-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Product design<\/h6><p style=\"color: #ffffff;\">Looking to stay one strategic step ahead of the pack? Our product designers look beyond the product as such. The process? From idea, strategic framing and analysis to concept, prototype and - last but not least - a product with impact.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/brand-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Brand design<\/h6><p style=\"color: #ffffff;\">How can you make an indelible impression? By constantly hitting the same nail: your brand identity, your promise. We make sure that every brand expression, from logo to website, showroom, etc... exudes the same promise.<\/p><\/div><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"key-icon-box icon-default  cont-left ib-hover-1\" style=\"background-color: #444444;\" ><a href=\"https:\/\/parsprototo.be\/en\/expertise\/service-design\/\" target=\"\"><div class=\"ib-wrapper\"><h6 class=\"service-heading\" style=\"color: #ffffff;\">Service design<\/h6><p style=\"color: #ffffff;\">Want to establish a sustainable competitive advantage over the competition? Then also invest in the experience and the corresponding service. What are your customer\u2019s primary needs? We get to the bottom of this question until we find the answer: your brand.<\/p><\/div><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":154797293,"featured_media":0,"parent":11333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-11553","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation consultancy - Parsprototo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsprototo.be\/en\/expertise\/innovation-consultancy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation consultancy - 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