We are Pars Pro Toto
Complementary and a strong whole
Pars Pro Toto is a full-service design agency consisting of 16 experienced professionals. They are all part of a strong unit: Pars Pro Toto. We develop innovative products, services, brands and environments. We’ve been doing so for over a quarter century. What makes us so strong as a unit? Not numbers but cross-pollination. The strategic synergy. The know-how we have acquired in different sectors and inject into others, our disciplined approach, the inspiring connections with customers and in-depth consumer insights. And then there’s the fact that we ourselves have developed and launched our own trailblazing brand. That makes us polyglots. Our goal? Help you realise growth as a full-fledged part of your organisation.
Arne De Schouwer
Graphic designer
Bruno Van Son
Managing partner
Cid Correwijn
Brand designer
Claudia Curtius
Product designer
Dimitri De Martelaere
Managing partner
Gaetan Kerckhove
Product designer
Alicia Celerier
Sales manager Quut
Koert Vanoverbeke
Managing partner
Matthias De Smedt
Product designer
Simon Vandoorne
Product designer
Sofie De Baerdemaeker
PM branding & graphics
Wim Van den Hende
Managing partner
Anton Carmen
Product designer
Ben Roggen
Digital designer
Eva Van Emelen
Product designer
You?
Check our jobs
Venture
QUUT – Sustainable toys
Discover QUUT, our playground. And feel free to take that literally. This spin-off was primarily born from a shared lack of sustainable and aesthetic beach toys. Early 2013 we decided to take the bull by the horns. Enter QUUT, a brand conceived, designed, manufactured and marketed from A to Z by Pars Pro Toto. It was an educational process because for the first time we truly stepped into the customer’s shoes. Through trial and error we explored the entire value chain from within. Result: a product portfolio to be proud of and an added value for you as a customer because our knowledge and empathy help us make your brand stronger as well.
Partnerships
Pars Pro Toto and Leuven-based strategic consultancy agency shiftN go way back. Not surprising because we speak the same language: simplify what is complex.
ShiftN helps governments, entrepreneurs and other change makers tackle social and strategic challenges. These wizards in designing new models and future scenarios have been active for 20 years.
Serious games
Together shiftN and Pars Pro Toto came up with the award-winning Serious Games. These learning paths create fascinating learning experiences that go beyond classic training programmes. They are entirely geared to the customer’s culture, language, learning needs and strategy. Their goal? Generate change and raise awareness through gamification. Their main focus is self-motivation, self-evaluation and peer communication.
Sustainable Innovation System
Together with shiftN we are the architects of the Sustainable Innovation System (SIS). This user-friendly conceptual model offers a broad and transparent perspective on sustainability. The purpose of this tool? Integrate sustainability principles in every innovation or design process, whether for products, services or service concepts, business models or architecture.
Contact Info
Snepkaai 5 – 9000 Ghent – Belgium
T + 32 9 244 62 20
BE 0453 392 648
Is your business at a tipping point?
Are you looking for a tool to define your sustainability strategy in a transparent way? As developers we are the ideal partner to coach you through every level of this process: from concept formation, elaboration, prototyping and realisation to services and marketing.