Brand design

More than just a logo

Branding goes way beyond your logo or the typology of your brochures. A strong brand sets itself apart because all brand expressions project the same thing: your brand DNA. The beating, living heart of your organisation with vital functions that feed all other units in order to keep them vital and recognisable. Just think service, product, communication, showrooms. That is why product and service designers also have a seat at the design table. For a sustainable brand experience: Ready, set, go!

IS THE PICTURE STILL ACCURATE? GIVE MY BRAND A RECOGNISABLE FACE.
  • BRAND STRATEGY

    • Brand strategy

    Everything starts with a thorough analysis of your identity. Who are you? What do you stand for? What are you aiming for? We also identify your customers and potential new ones. Who are they and why are you the solution to their need? And, importantly, who else might they consider besides you? How does the competition look and how do you position yourself in relation to them? We are going to visualize all these building blocks, make them concrete for a bright future. With only one clear goal in mind: a manual as a thread for all your branding. A detailed story clear to everyone.

  • BRAND IDENTITY

    • Brand identity

    Strong brands make themselves heard through a distinct brand definition. What makes you stand out from all the others? When everything – your logo, your photography, your interior, your website, your socials … in short, everything down to the smallest cell – exudes your brand identity and delivers on your brand promise. Your story must be complete; it is the best way to convince customers and attract new ones.

  • BRAND EXPERIENCE

    • Brand experience

    Brand tools for a strong customer journey

    Branding is everything your (potential) customer sees, hears and feels about your brand.  Online and offline. From your website to your content calendar, from your packaging to the signage on your building, from your product to your service… In short, your customers need to experience, feel, breathe your brand. That’s what brand experience is all about.  
    Pars Pro Toto is a house with many studios. A one-stop shop for all your communication tools, and if you want, also for your product and service design. Everything is designed according to your own brand strategy, in a consistent design language.

    Thanks to the creative symbiosis and expertise of our brand, product and service designers,we have an edge over other branding agencies.
    Your advantage? An agency with many areas of expertise that works as a team to bring your brand strategy to life.
    YES! I WANT AN EVEN STRONGER BRAND TOO!

    Some projects

    Incosa

    Rebranding innovative intelligence for cranes

    Xeos

    Brand ID, UX/UI for a start-up transforming surgical oncology

    MagCam

    Brand design for the technology leader in magnetic field inspection

    3E

    Rebranding of a SAAS company for renewable energy

    Bosal

    Rebranding from exhaust to energy unicorn

    Niko

    Jubilee branding and experience design

    Barbecook

    Rebranding to a “framily” audience

    Multiline

    Refreshing a reference in architectural lighting

    Aeromoov

    Aerosleep’s subbrand for active parents

    ABC Engines

    Employer branding for a leading European manufacturer of engines

    Arcelor Mittal

    Global HR tool to enhance safety on site

    Toerisme Vlaamse Ardennen

    Iconic landscape as a visual identity

    Niid

    Design brand for children products in Hongkong

    Pillas

    UI for medicine dispenser

    Other areas of expertise

    If it fits your narrative we can also tackle your product, service and strategy. This is the only way to create sustainable innovation.
    Product design

    A shortcut to becoming a strong brand? Call on our production designers. Logical and time-saving because they know the ins and outs of your brand and that shines through in every expression of your brand: from product and packagings to exhibition stands or even an experience centre.

    Service design

    Make even more impact with your brand? Then also invest in the experience and the corresponding service. What are your customer’s primary needs? We get to the bottom of this question until we find the answer: your brand.

    Innovation consultancy

    Want to establish a sustainable competitive advantage over the competition? Then extend your branding policy to your business model, product, management, distribution strategy, ...