Brand design
More than just a logo
Branding goes way beyond your logo or the typology of your brochures. A strong brand sets itself apart because all brand expressions project the same thing: your brand DNA. The beating, living heart of your organisation with vital functions that feed all other units in order to keep them vital and recognisable. Just think service, product, communication, showrooms. That is why product and service designers also have a seat at the design table. For a sustainable brand experience: Ready, set, go!
Brand strategy
Everything starts with the analysis of your identity. Who are you? What do you stand for? We also take a closer look at your customers. Who are they and why are you the answer to their question? And – not unimportant: who are your chief competitors? What do they look like and how do you position yourself vis-à-vis their offer? We visualise all these building blocks. We make them concrete for one sole purpose: establishing a transparent manual as the red thread for all your brand expressions. A narrative that fits down to the smallest detail and that is transparent to all. This is the only way to get everyone on the same page.
Branding or Rebranding
Strong brands manifest themselves through a distinctive brand definition. When can your business rise above mediocrity? When every aspect – your logo, photography, interior design, website… in short, everything down to the smallest component – exudes your brand identity and helps you fulfil your brand promise. The overall picture has to fit because this is the only way to generate loyal followers. With this goal in mind we create new brands or rebrand existing ones.
360° marketing tools
Branding is everything you see, hear and feel with your brand. Think packaging, wayfinding and print to 3D and all other communication carriers. We design it in accordance with your own design language. Pars Pro Toto houses many studios. We are a one-stop shop for all your communication tools. All for one brand. Without compromise.
Brand experience
Your brand is more than just a visual brand book. Your brand is also reflected, for instance, in your customer reception, your service, events that you organise… In short, your customers have to live, feel and breathe your brand. That is what brand experience is all about: that little bit extra. Because brand experience is where all our areas of expertise come together. It’s a creative symbiosis that constitutes the ideal breeding ground for a variety of experience and visitor centres and exhibition projects. Thanks to this holistic approach we are one step ahead of the competition. Your competitive advantage? You make an indelible impression on your customers.
