Innovate simultaneously on all levels
Marketing an innovative product or brand is one thing but how do you maintain a sustainable competitive lead over the competition? Our advice? Innovate simultaneously on multiple levels. Extend your policy of strategic innovation to your business model, brand, services, management, distribution strategy, …
This holistic approach is vintage Pars Pro Toto. Not just the ‘what’ but also the ‘why’ and ‘how’ you want to do it. With an open mind we look beyond your initial question.
Value proposition & Businessmodel design
You want to innovate thoroughly to get ahead of the competition? Then start from your business model. Do so with an open mind and abandon your current vision. This way you’re not fixated on what already exists but looking beyond to uncharted territory. Fine-tune your value proposition. We analyse your business model, assess how well adapted it is to new insights and test it against the needs of your target group and stakeholders. Together these pieces make up the puzzle of your new model.
Designmanagement – Portfolio management
Design is a verb we don’t just apply to products. We also use it to model experiences and even your marketing and communications… Design management encompasses all these disciplines. A convincing design and brand policy ensure your strategy is sound from a to z. We coach you throughout the strategic phase, coordinate projects and help implement new launches.
Face it. Sustainability is an umbrella term. Everyone has their own take on the concept, resulting in utter and complete chaos. No more! To get everyone on the same page Pars Pro Toto developed a Sustainable Innovation System tool kit together with shiftN. In short: SIS. The advantage? This user-friendly conceptual model offers a broad and transparent perspective on sustainability. Do you want to create sustainable value? Then apply this instrument to all phases of your innovation or design process.
Marketing an innovative product or brand is one thing but did you know that service can also be a source of revenue? Think maintenance, advice, financing or logistics. Analyse these aspects from a strategic point of view and discover how you can optimise them. A concrete example? A lamp manufacturer who no longer sells lamps but light. Looking to boost customer loyalty? Then gear your services to their needs and expectations. IoT workshops are just one of the tools we deploy in your search for product-service combinations with a sustainable competitive advantage. Until you yourself see the light.
Selling your service as a product. Why would you do this? Because you’re making the intangible tangible and measurable. Because this enables you to automate and scale up. And especially: because your customers like it. The added value we deliver in this process? We are highly skilled at the design process in order to package your service in a user-friendly way and strip it to the essence.
Back to the future
VUCA. The world today is Volatile, Uncertain, Complex and Ambiguous. Has your organisation reached a tipping point and is the direction uncertain? One small piece of advice: look in the rearview mirror to determine which road you want to take tomorrow. Will you take the fast lane of the other one? Use the past as your GPS for the future.
We draw up a transparent briefing in the form of an accessible step-by-step plan. Check mission statement? Is your vision still up-to-date? What do your current user insights tell us? What is the history of your business? But also: what are the upcoming trends? What are the future needs of your customers? Subsequently we visualise a number of scenarios. Our goal? An alternative future scenario: a new brand strategy, for instance. And more than anything else: create an Unbreakable Awesome Brand in this uncertain, ambiguous world.