VUCA. The world today is Volatile, Uncertain, Complex and Ambiguous. Has your organisation reached a tipping point and is the direction uncertain? One small piece of advice: look in the rearview mirror to determine which road you want to take tomorrow. Will you take the fast lane of the other one? Use the past as your GPS for the future.
We draw up a transparent briefing in the form of an accessible step-by-step plan. Check mission statement? Is your vision still up-to-date? What do your current user insights tell us? What is the history of your business? But also: what are the upcoming trends? What are the future needs of your customers? Subsequently we visualise a number of scenarios. Our goal? An alternative future scenario: a new brand strategy, for instance. And more than anything else: create an Unbreakable Awesome Brand in this uncertain, ambiguous world.