There’s more to innovation than developing new products. Are you looking to build a sustainable competitive lead over the competition? Then innovate on multiple levels. This is not just about the ‘how’ but also the ‘what’ and ‘why’ of your innovation. Extend your policy of strategic innovation to your business model, brand, services, management, distribution strategy, … Only then will you be able to achieve growth and make a difference that can’t be copied. Pars Pro Toto has tons of experience with this holistic approach but more than anything else it’s a matter of both the head and the heart.