In a highly competitive market with many suppliers, it is important to make your product wanted by Moderna’s customers (i.e. the chain shops) as well as by the end consumer, who must make the final purchase.
The responsibility that we of Pars Pro Toto have to take is twofold:
- we ensure that the plastic parts are nested economically, so that a minimum of space is taken up during transport. This benefits the set price, which makes the retailer happy, as it allows him to keep a nicer margin per product
- we also make sure that the design of the pet products is widely liked by the target audience, by means of a distinctive design, and by making the use of the product as convenient as possible.