ABC Engines
Rebranding
- Product innovation
- Branding
- Service design
Branding of the engines
The industrial engines and generators are impressively large. Our formalistic approach ensures that this product becomes more intelligible and it visualizes it strengths.
Throughout the entire range this warrants a consistent visual language. Work in progress!
Rebranding
The rebranding exercise, on the occasion of the festive anniversary, indicates that the company keeps up with the times. The history, tradition and craftsmanship are cast in a new and contemporary design.
This appearance is an important aspect in the context of attracting the right technical workforce for a company in full expansion.
The rebranding covers most visual aspects, from logo to visual language, signage and the design of the visitors’ area.
Day of the Port of Ghent
In order to efficiently communicate during Day of the port, it’s best to use simple yet large visuals.
Pars Pro toto created striking alter egos for the various ABC engine series .
Elephant symbolize the powerful locomotive engines, whales those of ships, rhinos represent cranes and polar bear power plants. Each one of them was designed in a visual language that evokes technical ingenuity, strength and astonishment.
This was successfully applied on the temporary XL showrooms in the port, give-aways, info boards, and signage.
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