We went in search of a logo that perfectly reflects Niko’s identity because 100 years of success deserve a logo that stands out and lights up. That is why we opted for a holographic element. The luminous effect amazes onlookers and adds a festive touch but the result is nevertheless hi-tech. It may look simple at first glance but it’s not that easy to execute. Niko to a tee.
The logo was the starting point for the branding of the anniversary year. The cover of the book ‘100 years of Niko’ was one of the key projects we took charge of.
The interactive exhibition looks back on 100 years of history while also looking ahead to the future. To visualise this, we went to work with mirrors as they symbolise reflection about the past, present and future.
Our scenography is mainly aimed at the surprise effect, confrontation and ease of use.
The mirrors stimulate curiosity but don’t give up their secrets until the visitor is ready. Moreover, you can personally decide which aspect to highlight.
For instance, mirrors only become see-through at the visitor’s request. The activated module reveals a time capsule with Niko’s highlights in the spirit of that specific era.
100 years of Niko… a milestone in the company’s history. The perfect moment to look deep into the mirror.
When visitors look into the mirror they literally become a part of the whole. Moreover, the installation invites the visitor to think about the future of living and working. Because as Niko themselves see it: ‘The best is yet to come.’
- Ease of use
The mirrors couldn’t get in the way of employees. The mirroring modules integrate seamlessly in the company building when the exhibition is not active.